Express Your Aura

We led the global launch of Glade’s Spring '24 LTO Collection, targeting Gen-Z and Millennial consumers who value self-expression and authenticity.

By tapping into emerging social trends early, we connected with this audience, for whom self-expression is everything.

Glade's Spring fragrances were designed to elevate and express your aura—vibe, and shine.

Aura(RT) Direction

We created aura color schemes for all of our new scents with accompanying icons to match the your vibe.

Aura across the globe

The campaign coming to life In-Store & Globally. The campaign was beautifully adapted to the Latin American markets, resonating deeply with local audiences by celebrating the region’s vibrant spirit.

Glade-24-Spring24LTO-NL-Static-TA-SRD01-scx01-1080x1080-01.png

Team

Senior Art Director: Anthony Estolano

Copywriter: Jordan Gravely

ACD: Aaron Branch

Creative Directors: Casey Diel, Ben Griffiths, Logan Allanson, Sara Driscoll