Barilla
A collection of work for the Barilla Pasta Portfolio.
Brands under this portfolio include: Barilla Blue Box, Ready Pasta, Premium Red, Vero Gusto, Legume, WASA and many more.
Art Director: Anthony Estolano
Copywriter: Christine Reyes, Sean Conejos, Brian Revels
Creative Director: Amy Rogers, Ryan Ruark
Barilla Pasta Season 2022
Cultural Influence
October brings not only a shift in season but also a shift in mindset. As summer activities end, we find ourselves inside for quieter, quality moments with people we love. It’s a season to savor the best in life before the pressures of the holidays sweep in.
Strategy
Drive loyalty by uniquely owning ”Pasta Season” as a time to celebrate the uncompromising quality of Barilla.
The Idea
Let's celebrate Barilla's uncompromising quality all season long by reminding customers that our pasta has been trusted for generations and that it cooks to perfection every time.
Pasta Season Advent Calendar Sweepstakes
We celebrated Pasta Season this year with 4 weeks worth of Barilla swag for all of October.
Inside the Box:
• 8 boxes of pasta shapes spread throughout the month
• Premium Barilla Chef Lorenzo recipe cards
• Barilla-branded kitchen gear
Influencer/PR Kit
We partnered with top food influencers by surprising them with Pasta Month Boxes so they can share it with their followers, and encourage traffic to the site, as well as enter for a chance to win a box.
Pasta Season Shopper Journey
