Barilla Pasta season

October brings not only a shift in season but also a shift in mindset. As summer activities end, we find ourselves inside for quieter, quality moments with people we love.

It’s a season to savor the best in life before the pressures of the holidays sweep in.

Let's celebrate Barilla's uncompromising quality all season long by reminding customers that our pasta has been trusted for generations and that it cooks to perfection every time.

Pasta Season Advent Calendar Sweepstakes

We celebrated Pasta Season this year with 4 weeks worth of Barilla swag for all of October.

Barilla_NPM_Photo_Instagram_US_English_1:1-4.jpg

Barilla_NPM_Photo_Instagram_US_English_1:1-3.jpg

Barilla_NPM_Photo_Instagram_US_English_1:1.jpg

Inside the Box:

8 boxes of pasta shapes spread throughout the month
Premium Barilla Chef Lorenzo recipe cards
Barilla-branded kitchen gear

Influencers and PR

We partnered with top food influencers by surprising them with Pasta Month Boxes so they can share it with their followers, and encourage traffic to the site, as well as enter for a chance to win a box.

Pasta Season Buzz

Pasta lovers loved our box so much, we caused the Barilla site to crash!