The Client:
Samuel Adams Beer
Team:
Arnold Production Team
CD - Chris Valencius
Art Director - Anthony Estolano
Copywriter - Sophie Knochenhauer
Role: Lead Art Director + Lead Designer
Mission & Objective:
Create social media content for Samuel Adams Beer, as well as, create a posting template that can extend to all holidays.
Mandatory:
The look & feel should be consistent, and all should be tied together with #BetterBeerDay
Task and Outcome:
I designed a new visual system for the the Better Beer Day series which was approved by the client and is currently in use.
See More :
Icons are interchangeable with the topic of post or Samuel Adams beer being photographed.
@SamuelAdamsBeer: “It’s a good day to IPA in the USA. Happy National #IPAday”
@SamuelAdamsBeer: “Happy #InternationalBeerDay! We know what we’re drinking today. 😎🍺”
@SamuelAdamsBeer: “If the New England Pale Ale were any smoother, it would pick you up on a motorcycle, call your dad “Sir” and have you back home 30 seconds before curfew”
@SamuelAdamsBeer: “Football season is finally back! Looking for the perfect dip to pair with your Sam ‘76 tonight? Swipe right ->”
@SamuelAdamsBeer: “Pour one out for summer 👋, or just pour one into your glass. Don’t waste a perfectly good beer.”
The Client:
Arnold Worldwide / Good Gallery
Role:
Lead Designer / Art Director
Mission & Objective:
Create an art installation for the Good Gallery at Arnold Worldwide in Boston, highlighting what it means to be American in 2019.
Outcome:
Introducing, Rushmore.
To be American is to stand up for what you believe in.
Yet, many of our national monuments glorify
only the most privileged of us who have done so.
Rushmore extends the frame on the iconic monument.
It now more fully reflects what it means to be American.
The Client:
La Ventana Yearbook
Texas Tech University
Role:
Editor-In-Chief
Publisher:
Balfour 2018
The Problem:
Create new brand identity system for the 90 year-old tradition on the Texas Tech campus. Increase social media presence through cross-promotion of book content.
The Solution:
I developed an online and printed photo-essay series called Faces of TTU. Faces of TTU gave us a closer insight into the people of the Tech campus and allowed us to tell a quick story of theirs. The series was meant to reflect the style of Humans of New York.
Outcome:
Increased social media presence and following by more than 100 percent and increased favorable opinion of the yearbook. Faces of TTU helped promote the yearbook in a non-tradition way as well as created a new brand identity and publication purpose for years to come.
Awards:
Associated Collegiate Press
Pacemaker Finalist - (TBA Oct. 2019)
Columbia Scholastic Press Association Gold Circle Awards
1st Place, Theme & Concept
1st Place, Table of Contents
1st Place, Sports Feature Photo, “Team Effort”
1st Place, Feature Photo, “Standing for Family”
1st Place, Opening & Closing Spread Design
1st Place, Sports Spread: multi-page spread, “Red Raider Recap”
2nd Place, Title Page
2nd Place, Sports Feature Photo, “Raider Spirit”
2nd Place, Feature Photo, “Walk Through”
2nd Place, Division Page Design
2nd Place, Student Life Spread: one spread, “Elite Squad”
3rd Place, Cover Design
3rd Place, Sports Feature Photo, “Raider Run (Bullpen)”
3rd Place, Feature Photo, “Practice Makes Perfect”
3rd Place, Informational Graphics, “OPC Adventures”
CM, Sports Feature Photo, “Firing Energy”
CM, Feature Photo, “Igniting Tradition”
CM, Student Life Spread: one spread, “Opt Outside”
CM, Student Life Spread: multi-page spread, “Raiders in Mourning”
Texas Intercollegiate Press Association 2019 Awards
2nd Place, Inside News Page, In Mourning
2nd Place, Sports Page Deisgn, College Game Day
Honorable Mention, Cover Design
